Just re-do it.
NIKE SNKRS RAW is a redesign of the Nike SNKRS app. This redesign project highlights the beauty of each Nike shoe by simplifying the interface around it.
Inspired by the futuristic design of recent Nike models, the design of the app is deliberately positioned towards a more creative and original target.
The brutalist approach.
The UI Design brings a new perspective to the products, keeping the UX mechanics that made the initial app successful.
The redesign evokes an influence of brutalism and minimalism, giving it a technical aspect, as similar to industrial designs.
Identité et structure.
Geometric lines, right angles and sans-serif typography are the main characteristics of this new identity.
The User Flow is based on the Feed model on the homepage, which brings the brand new aspect to the products, and the immersive product page with full screen visuals.
© Copyright 2023, Melchior Bourdin.