Figures
B2B
B2B
Website
Website
Brand Design
Brand Design
Redesigning Figures: A Bold, Product-Driven Brand for the Corporate Market
As Figures evolved to serve corporate clients, its brand and website needed to reflect a more professional, dynamic, and product-focused identity.
I led a complete redesign of the brand and website to align with this strategic shift, combining elegance, modernity, and boldness to reinforce Figures as the go-to salary benchmarking solution.
Redesigning Figures: A Bold, Product-Driven Brand for the Corporate Market
As Figures evolved to serve corporate clients, its brand and website needed to reflect a more professional, dynamic, and product-focused identity.
I led a complete redesign of the brand and website to align with this strategic shift, combining elegance, modernity, and boldness to reinforce Figures as the go-to salary benchmarking solution.
Redesigning Figures: A Bold, Product-Driven Brand for the Corporate Market
As Figures evolved to serve corporate clients, its brand and website needed to reflect a more professional, dynamic, and product-focused identity.
I led a complete redesign of the brand and website to align with this strategic shift, combining elegance, modernity, and boldness to reinforce Figures as the go-to salary benchmarking solution.
A Refined Yet Bold Visual Identity
To balance corporate credibility with energy and modernity, I introduced a serif typeface—elevating the brand with a more elegant and professional feel—while maintaining its distinctive pink color as a core brand element.
To enhance dynamism and engagement, I incorporated flat-design color blocks and extensive motion design, creating a fluid, responsive experience that reflects the product’s efficiency.
Close-up visuals of the platform further emphasized its value and usability, shifting the website’s focus to a product-first narrative.
A Refined Yet Bold Visual Identity
To balance corporate credibility with energy and modernity, I introduced a serif typeface—elevating the brand with a more elegant and professional feel—while maintaining its distinctive pink color as a core brand element.
To enhance dynamism and engagement, I incorporated flat-design color blocks and extensive motion design, creating a fluid, responsive experience that reflects the product’s efficiency.
Close-up visuals of the platform further emphasized its value and usability, shifting the website’s focus to a product-first narrative.
A Refined Yet Bold Visual Identity
To balance corporate credibility with energy and modernity, I introduced a serif typeface—elevating the brand with a more elegant and professional feel—while maintaining its distinctive pink color as a core brand element.
To enhance dynamism and engagement, I incorporated flat-design color blocks and extensive motion design, creating a fluid, responsive experience that reflects the product’s efficiency.
Close-up visuals of the platform further emphasized its value and usability, shifting the website’s focus to a product-first narrative.
Scalability & Multi-Platform Consistency
Beyond the website, I developed a comprehensive brand book to ensure consistency across all touchpoints.
The project included 18 fully designed web pages and a suite of assets for social media and marketing, equipping Figures with a cohesive, scalable visual system.
This transformation positioned Figures as a stronger, more confident player in the HR tech space, reinforcing trust and engagement with its growing corporate audience.
Scalability & Multi-Platform Consistency
Beyond the website, I developed a comprehensive brand book to ensure consistency across all touchpoints.
The project included 18 fully designed web pages and a suite of assets for social media and marketing, equipping Figures with a cohesive, scalable visual system.
This transformation positioned Figures as a stronger, more confident player in the HR tech space, reinforcing trust and engagement with its growing corporate audience.
Scalability & Multi-Platform Consistency
Beyond the website, I developed a comprehensive brand book to ensure consistency across all touchpoints.
The project included 18 fully designed web pages and a suite of assets for social media and marketing, equipping Figures with a cohesive, scalable visual system.
This transformation positioned Figures as a stronger, more confident player in the HR tech space, reinforcing trust and engagement with its growing corporate audience.